On the back of a winning pitch, Brandnation has been appointed to deliver an integrated consumer PR and digital PR programme for online retailer MandM.

Puma is launching a commercial version of its experimental Re:Suede sneaker after a two-year project that showed it was able to successfully turn the shoe into compost under tailor-made industrial conditions.

Primark's owner announced its interim results on Tuesday with the 24 weeks to the beginning of March showing that the chain is continuing to prosper and its baby steps into digital are paying off.

​The JD Sports Fashion acquisition spree is showing no signs of slowing down with the company on Tuesday announcing the proposed acquisition of Hibbett Inc, the American stock exchange-listed retail peer.

Dublin mall Dundrum Town Centre “continues to attract high-profile brands, new concepts and market firsts”. And the latest news on this front includes a bigger JD Sports and a new Space NK added to the mix.

Adidas CEO Bjorn Gulden has said that the sum Nike is reportedly paying to lure the German national football team away from long-standing kit partner Adidas is “inexplicable.”

Fashion brand Karl Lagerfeld and Fiba 3x3 have announced a partnership for the 2024 Fiba 3x3 season. 

Global brand management firm WHP Global announced on Friday a new long-term license agreement to expand the Lotto brand in India, Australia, and soon in South Africa.

Nike will lay off about 740 employees at its world headquarters in Oregon, a letter showed on Friday, as the top sportswear maker looks to rein in costs after warning of a revenue dip in the first half of fiscal 2025.

Adanola has a new HQ in which to welcome its new CEO. The everyday activewear specialist has moved across Manchester’s city centre to take up residence in the Noma district.

A strategic business “reset” has helped UK-based American Golf improve its fiscal scorecard.

Despite advancements in activewear, most sports bras “are stuck in the past”. That’s according to Joanna Wakefield-Scurr professor of Biomechanics at the University of Portsmouth, and the University of Memphis.

Nike Inc. is nearing an eight-figure endorsement deal with basketball star Caitlin Clark ahead of her professional debut set for May, according to a person familiar with the negotiations.

Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday,  as it uses the Games to hone its focus on sports rather than celebrities.

Californian lifestyle brand Brixton announced Thursday the appointment of Seth Ellison to the role of chief executive officer, effective April 22.  

​News last year that Shein and Authentic Brands Group were interested in buying Topshop seemed to be just a rumour. But now the speculation has resurfaced. So do ASOS's problem make a takeover more likely?